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Forecasters See A Big Future For VR In Retail, CPG

July 6, 2015: 12:00 AM EST
Marketing and technology experts believe that someday virtual reality will transform advertising for a wide range of products. A Gartner Group analyst says the eventual applications are hard to imagine now, but their arrival seems almost inevitable. Using virtual reality to visualize products will give people “a different way of thinking about them." Virtual reality products themselves are in their infancy, a long way from becoming a viable consumer advertising medium. That’s not stopping the forecasters and visionaries from pondering the future. Gartner says that within three years there will be 25 million VR (or nearly VR) headsets in use. One VR evangelist notes: "I'd be shocked if within a year's time there isn't something a retailer or CPG has done" with the technology.
Jack Neff, "How Virtual Reality Could Change Shopper Marketing, B2B and More", Advertising Age, July 06, 2015, © Crain Communications
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