For Wal-Mart Canada, Value Drives All Content Marketing

Wal-Mart Canada focuses on value when implementing content marketing campaigns, according to the company's senior director of marketing and communications, Heather Loosemore. Although content comes in many forms for the retailer because of its wide range of products, the company always aims to present content that puts equal emphasis on price and quality. Loosemore said Wal-Mart Canada is always analyzing consumer needs in order to ensure the retailer is addressing those needs.