Foodservice Industry Needs To Get Cozy With Generation Z

Twenty-somethings – dubbed Generation Z – are the first post-Millennial generation and the first generation to be exposed to multi-channel and digital marketing almost from birth. As children of the Internet age, they make foodservice buying decisions based on outside sources of information, including peers, social media, and traditional media. According to Technomic,  Gen Z-ers skip meals and snack a lot while watching TV or listening to music; crave flavorful, high-quality, healthful food; value foodservice speed and digital engagement, but also social eating opportunities; and, as their earning power grows, view their lifestyle choices as independent.