We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Foodservice Industry Needs To Get Cozy With Generation Z

November 5, 2015: 12:00 AM EST
Twenty-somethings – dubbed Generation Z – are the first post-Millennial generation and the first generation to be exposed to multi-channel and digital marketing almost from birth. As children of the Internet age, they make foodservice buying decisions based on outside sources of information, including peers, social media, and traditional media. According to Technomic,  Gen Z-ers skip meals and snack a lot while watching TV or listening to music; crave flavorful, high-quality, healthful food; value foodservice speed and digital engagement, but also social eating opportunities; and, as their earning power grows, view their lifestyle choices as independent.
"Technomic's Consumer 4Sight Group Takes a Deep Dive into Gen Z Foodservice Usage Patterns", Report, Technomic, November 05, 2015, © Technomic
Market News
North America
United States of America
Comment & Opinion
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.