FMCG Companies Face Risk Posed By Slowdown In Emerging Markets, Euromonitor Says

Multinational FMCG companies’ exposure to emerging markets is turning to risk as economic growth in those regions slow down, according to Euromonitor International. Data from the market research firm’s Competitor Analytics report revealed Danone had the greatest exposure to emerging countries in 2014, with more than 61 percent of its retail value sales coming from those markets. For the years 2008 to 2014, emerging markets were the primary growth driver. For example, Procter & Gamble earned more than $20 billion in retail value sales during the period in emerging markets, while Unilever added more than $27 billion. Also, Unilever’s sales in developed countries grew 1 percent, while sales in emerging markets grew 12 percent.