Febreze Launches Walmart Campaign Featuring Olympic Gold Medalist Laurie Hernandez And Mom

Procter & Gamble's odor-control brand Febreze launched a campaign at Walmart featuring Olympic gold medalist and Dancing with the Stars champion Laurie Hernandez and her mother, Wanda. Marking the first time the brand's Walmart campaign has featured a Latina mother-and-daughter team, Febreze's marketing efforts aim to promote the new Febreze with OdorClear odor-eliminating technology. Also, Hernandez and her mother appear in an Odor Ode video campaign introduced in April 2017.