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Febreze Launches Walmart Campaign Featuring Olympic Gold Medalist Laurie Hernandez And Mom

April 19, 2017: 12:00 AM EST
Procter & Gamble's odor-control brand Febreze launched a campaign at Walmart featuring Olympic gold medalist and Dancing with the Stars champion Laurie Hernandez and her mother, Wanda. Marking the first time the brand's Walmart campaign has featured a Latina mother-and-daughter team, Febreze's marketing efforts aim to promote the new Febreze with OdorClear odor-eliminating technology. Also, Hernandez and her mother appear in an Odor Ode video campaign introduced in April 2017.
"Olympian, Dancing with the Stars Champion Laurie Hernandez Shares the Spotlight with Her Mom in New Campaign for Febreze at Walmart", Business Wire, April 19, 2017, © Business Wire, Inc.
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