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Fast-Growing U.K. Beauty Services Venture Gets Cash Infusion From Unilever

April 27, 2017: 12:00 AM EST
Unilever Ventures is putting $4.5 million into rapidly expanding London-based on-demand beauty services provider Blow Ltd. to facilitate the company’s expansion to other U.K. cities and to the Continent. Blow, which has been expanding at a rate of 20 percent a month, is based on an advanced technology platform that allows customers to book time-saving, at-home beauty appointments using its website or smartphone app. The company calls it a reinvention of the service experience that also creates a new product distribution channel. Three-fourths of the app users are busy women looking to save time by having beauticians, manicurists, etc., come to the home. [Image Credit: © Blow Ltd ]
Natalie Theodosi, "Britain’s Blow Secures Unilever Ventures Investment, Plans Expansion", Women’s Wear Daily, April 27, 2017, © Penske Media Corporation
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