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Euromonitor Presents Forecasts For Markets And Consumers In 2016

January 14, 2016: 12:00 AM EST
In 2016, the migrant crisis is forecast to continue, while the working-age population in China is expected to decline for the first time, according to Euromonitor. Other forecasts for the year made by the market research firm include an increase in integration of loyalty programs with mobile wallets and the continued expansion of S-commerce, driven by social media platforms’ integration of buy-now buttons into their sites. Also, Euromonitor predicts an increase in calls for more time away from digital devices and increase in consumer demand for healthy food, with fastfood chains offering greener, healthier, and more local food products.
Carrie Lennard, "Economies and Consumers Expert Predictions for 2016", Euromonitor International, January 14, 2016, © Euromonitor
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