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Entrepreneur Bets On Growing American Interest In Healthy Fast-Casual Food

April 10, 2015: 12:00 AM EST
Fast-casual restaurants are the healthy growth sector of the foodservice industry, but one entrepreneur is planning to exploit a major gap in the market. Celebrity chef Franklin Becker has teamed with Aurify Brands (Five Guys, Dunkin’ Donuts and Melt Shop) to launch Little Beet in New York City, a fast-casual that focuses on better ingredients and “overall better human health.” The average meal at fast-casual giant Chipotle has a thousand calories and is loaded with salt. A Little Beet chicken plate with a side of sweet potatoes comes in at 470 calories. And, says an Aurify exec about the rest of the menu, “you can actually taste the broccoli, cauliflower, string beans.”
Kimberley Bainbridge , "Celeb chef's new recipe for success: Healthy fast casual", CNBC.com, April 10, 2015, © CNBC LLC
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