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Ebay Launches First Global Brand Campaign In Time For Christmas

October 9, 2014: 12:00 AM EST
Online market eBay is launching Shop the World, the company's first global brand campaign. Created in partnership with Goodby Silverstein & Partners, the campaign aims to promote the site as the go-to online market for the holidays shopping season and overcome the negative effects of the cyberattack that affected 145 million customers in 2014. Scheduled to run across digital and social media, the campaign will highlight the wide range of products available at eBay's online store.
Sarah Vizard, "Ebay looks to put cyber attack behind it with launch of first global brand campaign", Marketing Week, October 09, 2014, © Centaur Communications Ltd.
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