Early Easter Boosts Supermarket Sales In Ireland, Kantar Worldpanel Says

Supermarket sales in Ireland grew 4.6 percent for the 12-week period ending March 27, 2016, compared with the same period in the previous year, according to Kantar Worldpanel. Growth during the period was also higher, compared with the previous month’s growth rate of 3.6 percent. According to Kantar Worldpanel director David Berry, the early Easter helped boost supermarkets’ sales. SuperValu accounted for 24.9 percent of the market, an increase of 0.1 percent year on year, retaining its hold on the top spot. Tesco posted a volume increase of 2.7 percent, compared with 1.4 percent in the previous year, while Lidl posted a sales increase of 9.5 percent.