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Discover Cardholders Can Now Use Apple Pay Platform

September 11, 2015: 12:00 AM EST
Discover is making the Apple Pay mobile payment platform available to its cardholders. The launch features a 10 percent cash back offer to encourage customers to take advantage of the convenience of mobile payments. Apple Pay has been a slow starter, thanks to some technical difficulties and a long learning curve at brick-and-mortar stores, but is now catching on with retailers, credit card services and consumers. A Capital One executive predicts a massive shift to Apple Pay this year as more consumers carry smartphones at all times. Magnetic stripe payments will decline as a result.
Brielle Jaekel, "Discover introduces Apple Pay capability, tempts users with cash back", Mobile Commerce Daily, September 11, 2015, © Napean LLC
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