Digital-Enabled Beauty Shoppers Not Likely To Seek Help From Sales Associates, Study Reveals

In the United States, 16 percent of consumers shopping for beauty products prefer to buy at stores where sales associates will not bother them until assistance is sought, according to Mintel. Data from the market research firm revealed 45 percent of beauty shoppers like to search for product information in-store using their own mobile device rather than seek help from a sales associate. Also, 39 percent of respondents said they are interested in using, or have used, a store-provided tablet to look for available beauty products. Data also showed 58 percent of consumers are interested in mobile apps that feature product offers to redeem in-store.