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Decorate-Your-Own-Cake Shop Extends The Build-A-Bear Concept To Baking

July 6, 2014: 12:00 AM EST
If this novel entrepreneurial idea catches on elsewhere, it could help spur the sales of baked goods. A start-up bakery/coffee/wine shop in Ladue, Mo., offers customers the opportunity to sit down with friends, family or co-workers and decorate cakes, cupcakes and cookies. It’s a knock-off of the Build-A-Bear concept and it seems to be working so far. The Sweetology provides all the necessary supplies and utensils, including aprons and spatulas, plus workspace at marble-topped tables for adults and kids. Trained coaches – Sweetologists – guide customers in techniques, as well as choices of frosting, fondant, sprinkles and sugary accessories. The cost for a six-inch or nine-inch cake is $48 and $68 respectively, which includes a $10 an hour studio fee.
Suzanne Boyle, "Sweetology: Edible entertainment takes the cake", Belleville News-Democrat, July 06, 2014, © Belleville News-Democrat
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