Danish Store Sells Ugly, Expired Food At Deep Discounts

Danish supermarket WeFood has come up with a unique solution to the food waste problem that is particularly severe in developed countries because of aesthetic or food safety concerns. The store only stocks food that is past its expiration date, is misshapen or has other imperfections, or has damaged packaging. Food prices are 30 to 50 percent cheaper than at other stores. To accomplish its mission, WeFood has formed partnerships with local supermarkets and butchers, produce importers and manufacturers of organic granola bars. It also has the support of the government, which says Denmark has reduced food waste by 25 percent in five years.