Customizable-Pizza Joints Attract Customers – And Investors

If you’re a pizza lover and haven’t heard the names Pieology, Blaze Pizza or PizzaRev, chances are you will soon. The rapidly growing pizza chains, born in California and spreading like tomato sauce on a discus of dough, are just a few of the companies specializing in customizable – or “build your own” – pizzas. The concept is luring not only lots of customers but high-profile individual investors and restaurant chains, including Chipotle. One of the hottest categories of fast-casual dining, build-your-own pizza joints are thriving because they use high-quality, fresh ingredients, they’re made in house, and the dough is always fresh, never frozen. Another key to success: they offer custom-built pies at $10 or less with unprecedented speed – usually within five to ten minutes.