Creative Mobile Marketing Tactics That Really Worked

Google released a report loaded with statistics and case studies describing creative mobile marketing tactics that have gotten results. One statistic that should prove eye-opening for mobile marketers: two-thirds of smartphone shoppers say they’ll switch to a competitors site if checkout drags on for too long. A case study on Red Roof Inn details how the motel chain took advantage of the statistic that canceled flights strand 90,000 travelers a day. The company launched a mobile campaign – “Stranded at the airport?” – targeting travelers frantic to find lodging nearby. Result: the chain experienced a 60 percent increase in last-minute bookings. Other “interesting” case studies in the report: Home Depot, Realtor.com, and Walmart.