CPG Shoppers Are Heavily Influenced By Coupons, Sales, Bargains

Nielsen research finds that shoppers aren’t particularly loyal to CPG brands, especially if there’s money to be saved. A June 2015 survey shows that 60 percent of shoppers check out sales, coupons and other promotions online or on their smartphones before heading to a store to buy CPG goods. Another 28 percent are enticed by e-mails to visit online shopping sites. And 26 percent said they always compare prices online before heading to the store. More than any other type of influence, coupons influenced brand decisions for 15 percent of grocery shoppers.