CPG Companies' Ad Spending To Come Close To $6 Billion In 2016, Forecast Says

Consumer packaged goods and consumer products companies in the US will spend $5.97 billion on digital advertising in 2016, an increase of 18.2 percent compared with 2015, according to eMarketer. Data from the report “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends” revealed the segment will account for 8.7 percent of total digital advertising spending in the country for the year. Although this industry is among the largest advertisers in the country, it pales in comparison with other industries when it comes to digital advertising spending.