Cosmetics Companies Need Pay More Attention To Indonesia

Indonesia, with its huge population, 5.6 percent annual GDP growth rate, and a fast-growing middle class, is a most important market for cosmetics companies. Several factors and trends influence the market and consumer behavior in the country, including its geography and demographics, frequency of shopping for FMCG goods, and average spending per household per shopping trip. Demand for cosmetics is growing across the country, with the segment posting double-digit growth rate in 2013. Market penetration stands at 81 percent, or about 40.3 million households, with growth in rural areas outpacing those in urban markets.