Consumers Prefer To Buy CPG From Brick-And-Mortar Stores

Consumers prefer to buy consumer packaged goods from a brick-and-mortar store, according to the report, “CPG Ecommerce in the US: Expectations and Strategies for Growth.” Results of the February‒March 2016 study of Amazon by Cowen and Company revealed 78 percent of 2,500 adult respondents purchased their groceries at a supermarket in the past 30 days, with 61 percent saying Wal-Mart, and only 8 percent saying they bought online. Meanwhile, 90 percent of respondents had bought grocery or food in a physical store in the past year, according to a February 2016 study by PR firm Walker Sands Communications.