Click-And-Collect Trend Continues Upward Swing In US Online Retail Market

During the 2015 holiday season, almost one-third of all shoppers in the United States chose to do their purchases online, then pick up the products they bought at the retailer’s brick-and-mortar store, according to the International Council of Shopping Centers. Results of the organization’s survey revealed almost 70 percent of shoppers ended up buying more merchandise while picking up their purchase in store. In the online grocery sector, click-and-collect data are even more impressive, with the Grocery Manufacturers Association and The Boston Consulting Group reporting a 30–50 percent increase in sales across all channels compared with traditional shopping.