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Chipotle Works To Put Its Food-Poisoning Nightmare In The Rearview Mirror

March 28, 2017: 12:00 AM EST
Chipotle Mexican Grill continues to distance itself from the food-poisoning disasters it endured a couple of years ago by revamping the ingredients it uses in its menu items. In the latest move, the company announced its restaurants are now selling flour tortillas made without preservatives. In all, the chain uses only 51 ingredients – none are GMO – including some organic produce and meat raised without hormones. CEO Steve Ells said the strategy is to focus on “improving the basic, wholesome ingredients” rather than on limited-time offers, extra value meals or “menu proliferation.” The efforts to revive its tarnished reputation and boost sales have yet to kick in, however: same-store sales fell 4.8 percent in the most recent quarter.
Leslie Patton, "Chipotle's Menu Is Now Preservative-Free", Bloomberg Markets, March 28, 2017, © BLOOMBERG L.P.
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