Chinese Restaurant Chain Sees Big Opportunity In U.S., U.K.

A spicy soup chain based in Beijing plans to open 80 new restaurants this year, at least 10 of which will be outside China. Sichuan HaiDiLao, which offers free massages and manicures to customers waiting for service, already has an outlet in Los Angeles. It hopes to acquaint American and British diners with its specialty hotpots featuring steaming broths flavored with meat, vegetables and noodles. The idea is to introduce the world to genuine Chinese cuisine in much the same way U.S. food companies spread American eating styles. Because of prohibitive labor and other costs in the U.S., however, duplicating the company’s successful business model won’t be a simple task. But, says company chairman Zhang Yong, “As the Chinese economy grows and the world starts to put more focus on China, I believe there’s a chance for Chinese restaurants.”