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China's Online Retail Market To Experience 15 Percent Growth Through

March 22, 2017: 12:00 AM EST
China's online retail market will expand at a CAGR of 15 percent in 2016 to 2021, reaching RMB 1.3 trillion in total value by the end of the period, according to Mintel. Data  revealed the country's overall e-commerce market grew from RMB 53 billion in 2011 to about RMB 626 billion in 2016, a CAGR of 64 percent. Also, 73 percent of online shoppers shop for imported products from local online stores, while only 27 percent shop from overseas retail websites. Mintel research also showed 31 percent of consumers purchase imported food from Taiwan, 36 percent buy wine from France, and 45 percent buy beauty and personal care products from South Korea.
"China’s online retail market is expected to reach RMB 1.3 trillion in 2021", Mintel, March 22, 2017, © Mintel Group Ltd.
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