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China's E-Commerce Market Grows 37 Percent In 2015, Study Reveals

January 25, 2016: 12:00 AM EST
China’s e-commerce market grew 37 percent in terms of gross merchandise value in 2015 to 3.8 trillion yuan, or $578 billion, according to iResearch. Data from the market research firm’s “2015 China E-commerce & O2O Summary Report” revealed mobile and online-to-offline markets drove the market’s overall growth. O2O gross merchandising volume rose 38 percent year-on-year in 2015, with sales reaching 335 billion yuan, or $51 billion. According to iResearch, the country’s O2O sector is forecast to grow to almost double its size in the next three years to 626 billion yuan, or $95 billion.
Casey Hall, "Chinese E-commerce Growth Continues", Women’s Wear Daily, January 25, 2016, © Fairchild Fashion Media
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