Carrefour Partners With LiveRamp To Create Targeted Online Campaigns In France

Carrefour partnered with LiveRamp to bring its offline customer loyalty data to create targeted and brand-specific marketing campaigns in France. With 85 percent of total transactions in the local market coming through customers using their loyalty cards, reaching loyalty card members can greatly help any campaign. For example, using the loyalty data processed by LiveRamp for online targeting, Carrefour launched a campaign with targeted advertisements on Facebook for a popular rum brand for customers who had bought liquor at its stores.