Carrefour Opens NFC-Equipped Hypermarket Near Paris

France’s leading retailer Carrefour opened its Villeneuve-la-Garenne hypermarket equipped with 55,000 near field communication shelf-edge labels. Designed to allow shoppers to scan product information, the NFC technology also lets customers pay for their purchases at the point of sale with contactless terminals. Carrefour also developed the mobile app C-où, which lets shoppers prepare their shopping lists before coming to the store located near Paris. The app also guides shoppers around the store, helping them find products on their list with geo-tagged NFC shelf edge labels.