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Carrefour Makes Shopping Easier For Smartwatch, Smartphone Owners

February 5, 2015: 12:00 AM EST
French retailer Carrefour sees a high-tech marketing opportunity among Samsung smartwatch and smartphone customers. The company has partnered with Publicis Shopper and Think&Go to allow Samsung gear S watch and compatible Samsung smartphone owners to access Carrefour shopping lists and loyalty cards using the new C-où mobile app launched last April. Customers create a shopping list on their smartphone and it appears simultaneously on the smartwatch. The new shopping experience, being tested at Carrefour's smart Villeneuve-la-Garenne store, has so far been a hit among Carrefour customers.
"Carrefour tests the first shopping list on a smartwatch", News release, Carrefour, February 05, 2015, © Carrefour
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