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Carrefour Launches Price-Matching Campaign Against Ahold In Belgium

December 11, 2014: 12:00 AM EST
Carrefour is introducing an initiative aimed at matching prices with rival retailer Ahold in Belgium. Developed for its local operations, the price-matching scheme will involve two Carrefour stores paying customers “five times the price difference” if they find the same product being sold at a cheaper price at the Albert Heijn store located nearby. Carrefour came up with the program to inform customers about the retailer's prices and help the company compete better in the local retail market. Albert Heijn's launch of its business in Belgium, with its lower prices, raised the level of competition in the market.
"Carrefour to price match Ahold", Retail Analysis, December 11, 2014, © The Institute of Grocery Distribution
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