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Carrefour Launches 2015 Campaign Highlighting Customers' Optimism

January 1, 2015: 12:00 AM EST
French retailer Carrefour is launching a communications campaign, which highlights its customers and how its products can help them feel optimistic about their everyday lives. Starting on January 1, the campaign will include videos of consumers describing their “hopes and wishes.” Also, the campaign will focus on how optimizing their daily lives can help people become optimistic.
"In 2015, Carrefour will be adopting a new tone and a new state of mind for communicating with its customers: "j’optimisme" or “I'm being optimistic”", Carrefour, January 01, 2015, © Carrefour
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