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British Grocery Chain Seeks To “Rescue” Scorned Bananas

May 15, 2017: 12:00 AM EST
Sainsbury’s is dismayed that so many of its countrymen, who enjoy bananas fairly often – 30 percent eat at least one a day – nevertheless turn up their noses at – and usually bin – the fruits if they have imperfections like bruises, black marks, or green spots. It’s a serious problem: Britons trash about 1.8 million rejected bananas a day. As part of its £10 million Waste Less, Save More initiative, the company has launched pop-up “Banana Rescue” stations in its 500 stores to offer not only recipes for banana bread, but all of the hardware necessary to make it. That includes mixing bowls, blenders, baking tins and storage solutions. [Image Credit: © Sainsbury's ]
"Sainsbury’s launches in store ‘Banana Rescue’ stations, giving new a-peel to bin-bound fruit ", News release, Sainsbury’s, May 15, 2017, © J Sainsbury plc
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