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Brand Sites Are Losing Out To Multi-Brand Giants

October 23, 2018: 12:00 AM EST
New research finds that only around 10% of online shoppers are visiting brand sites, which are losing out to sites like Amazon. inRiver’s survey also found that consumers lose interest quickly and will move on if they can’t quickly find the information they want. The firm said that brands and retailers must take more care when selling online and consider issues such as the role of influencers and videos that showcase products, as well as providing comprehensive product information and reviews.[Image Credit: © inRiver]
Becky Bargh , "New report claims 45% of shoppers visit Amazon before brand site", Cosmetics Business, October 23, 2018, © HPCi Media
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