Brand Origin Most Important Purchasing Driver For 28 Percent Of Global Consumers, Nielsen Study Reveals

April 26, 2016: 12:00 AM EST

Brand origin is as important as nine other purchasing drivers for 46 percent of global respondents, with 28 percent saying brand origin is more important than other factors affecting purchasing decisions, according to Nielsen. Data from the market research firm’s “Made In Which… Country?” report revealed 59 percent of respondents said they buy local brands because they support local businesses, with 65 percent of North American respondents expressing the opinion. When buying online, respondents said they are more likely to buy global brands for durable and electronics and local brands for consumable products.

"Made in... Which Country? Nearly 75% of Global Consumers List Brand Origin as Key Purchase Driver", Nielsen, April 26, 2016, © The Nielsen Company

Domains

RETAIL BUSINESS
Brands
Consumers
Market News

Geographies

Worldwide
North America
EMEA
Asia-Pacific
Latin America
United States of America
Europe
Middle East- Africa
China
India
France

Brand Origin Most Important Purchasing Driver For 28 Percent Of Global Consumers, Nielsen Study Reveals

Domains

Geographies

Categories

See also: