Bottled Cold Brew Line Expands Tiesta Tea’s Portfolio

U.S. loose tea maker Tiesta Tea has entered the RTD cold brew tea market with a line of five bottled variants labeled by function (i.e., Energizer, Slenderizer, Eternity, Immunity, and Relaxer) to help shoppers select the most appropriate product. Bottles are priced at $2.99, are labeled with major ingredients featured prominently, and are sold at Target. The cold brew tea market continues to attract consumer interest: online searches for “cold brew tea” ranked fourth in the U.S. and U.K. between April 2015 and March 2017, according to Google. The company says cold-brewing tea is slower, but results in a more potent and smoother-tasting tea.