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Boston Grocer Gathers, Prepares, And Sells Affordable Healthful Food

December 1, 2015: 12:00 AM EST
A former Trader Joe’s executive has opened a nonprofit grocery store in Boston whose mission is to sell healthful, prepared food that poor people can afford. The basic business model of Doug Rauch’s Daily Table is to collect nutritious food destined for the waste bins, prepare it for busy shoppers, and sell it extremely cheaply. It attacks two problems at once: the huge amount (40 percent) of good food that is wasted and the fact that nutritious food can be too expensive in poor communities. “A healthy meal is a lot trickier [than junk food] because of the costs associated with fruits and vegetables, dairy, protein,” says Rauch. “These are expensive ingredients."
Adele Peters, "This Grocery Store From Trader Joe's Ex-President Makes Healthy Food As Cheap As Junk Food", Fast Company, December 01, 2015, © Mansueto Ventures, LLC
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