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Boots Launches 2016 Christmas Campaign Highlighting Working Women

November 8, 2016: 12:00 AM EST
Retail company Boots launched its “The gift of beauty” marketing campaign for Christmas 2016. Highlighting working women, the campaign focuses on those who have to work on Christmas day and support their communities instead of celebrating the holiday. Also, the ad features two women, including a paramedic, talking about their experiences.
Rachel Gee , "Boots takes emotional route with Christmas ad celebrating working women", Marketing Week, November 08, 2016, © Centaur Communications Ltd
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