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Black Friday Becomes Less Popular In The UK

November 11, 2015: 12:00 AM EST
Consumer interest in Black Friday sales is declining in the UK, two years after the post-Thanksgiving retail event was introduced in the country. Wal-Mart Stores Inc.’s local business unit Asda said it would not offer discounts on major products on November 27, 2015. Instead, the retailer said it plans to invest £26 million to offer lower prices during the holiday season. Asda’s move highlights Black Friday’s unsuitability for the local retail industry, according to some market analysts.
Saabira Chaudhuri, "Enthusiasm For Black Friday Wanes in U.K.", The Wall Street Journal, November 11, 2015, © Dow Jones & Company, Inc.
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