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Biscuit Taco: Another Weapon Added To Taco Bell’s Breakfast Arsenal

March 24, 2015: 12:00 AM EST
Taco Bell is determined to make breakfast sales at least 20 percent of its annual revenues, and to do that it must make America aware that it’s “open for breakfast” in a big way. The latest flare it has sent up in that strategy is the Biscuit Taco, a biscuit shaped like a taco and stuffed with eggs, cheese and sausage or bacon. Analysts expect the company to replace the recently unveiled waffle taco with the new biscuit. Its revamped breakfast menu – launched a year ago with TV ads featuring real people named Ronald McDonald – helped Taco Bell post a six percent hike in same-restaurant sales for its fourth quarter ended in February.
Benjamin Snyder, "This is Taco Bell's latest breakfast food invention", Fortune, March 24, 2015, © Time Inc.
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