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Birchbox Launches Beauty Box Subscription Business In Canada

March 23, 2015: 12:00 AM EST
Birchbox launched its online beauty box subscription service in Canada, after achieving market success in the United States and launching limited distribution in European markets. Shipping consumers a beauty box that contains sample-sized premium cosmetics, skincare, and haircare products monthly, Birchbox also allows customers to buy full-size products from its online store. Birchbox aims to differentiate itself from other beauty box subscription service providers in Canada by allowing local consumers to pay in Canadian dollars and offering a Canadian-market-dedicated website that highlights products from local beauty and personal care companies.
Emmanuelle Bouvier, "Birchbox Brings Its Winning Beauty Box Formula To Canada", Mintel, March 23, 2015, © Mintel Group Ltd.
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