We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Big-Name Personal Care Brands Dominate Search Rankings

November 17, 2015: 12:00 AM EST
Online shopping for personal care products is increasing, so the ranking of brands in search results is of paramount importance. P&G has had the greatest success in placing products at the head of the search line on the first page. P&G brands benefit from the company’s early online success and involvement in e-tail merchandising programs. A report on e-tailer strategy suggests that it’s tough for new brands to break into the top ranks because incumbents have an advantage. In diaper products, for example, P&G’s Pampers wins 40 percent first-page placement on Amazon and Walmart, while Kimberly-Clark’s Huggies leads on Target.
Homa Zaryouni, "Search as the New Shelf Space", L2, November 17, 2015, © L2 Think Tank
Domains
RETAIL BUSINESS
Brands
Market News
Marketing
Online
Trends
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.