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Benefit Cosmetics Partners With Ulta To Launch Instagram Campaign

May 21, 2015: 12:00 AM EST
Beauty brand Benefit Cosmetics partnered with beauty retailer Ulta to launch a social media campaign on photo-sharing site Instagram. As part of the campaign, the brand is calling on users to share a selfie photograph after a visit with an eyebrow expert at a local Ulta store. Benefit Cosmetics and Ulta recognize the value of selfies and brows as marketing tools and topics, which can encourage consumers to engage with the brand. Consumers who want to joint the contest must avail themselves of the in-store service.
Brielle Jaekel, "Ulta reaps the benefits of brows and selfies", Mobile Marketer, May 21, 2015, © Napean LLC
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