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Beloved San Francisco Bakery Flourishes With Time-Tested Recipes

August 8, 2016: 12:00 AM EST
A 105-year-old San Francisco bakery continues to flourish because it still produces pastries that locals love so much. Schubert’s bakery was founded by a German immigrant in 1905, sold to Hilmar and Annie Maier in the 1960s, then sold again to the Wenzel brothers, both accomplished pastry chefs and employees. Over the years the goal has been to preserve the status quo by keeping the menu intact and doing whatever was necessary to make customers happy. That included dusting off a discontinued cake recipe requested by a customer at Christmas. The cake – striated vanilla and chocolate sponge between layers of chocolate and raspberry whipped cream – has since become “a menu mainstay.”
Alissa Merksamer, "SF is Still Sweet on 105-Year-Old Schubert’s Bakery", San Francisco Chronicle, August 08, 2016, © Hearst Corporation
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