Beacon Technology Test Is Encouraging For Unilever

A Unilever beta test involving beacon and smartphone technology and Knorr soup brand and food vans proved successful enough for the company to investigate expanding the availability of the app to other media outlets. For the test, Unilever deployed branded food vans in Sweden where people could sample Knorr soups. When shoppers were within ten meters of the vans, the beacon devices picked up their smartphone IDs. The next day they were sent a personal message referring to the taste test and providing a discount coupon redeemable in-store. The results were encouraging enough for the company to ponder a mass rollout across all brands.