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Bath & Body Works VP Says Customers Love Nostalgic Fragrances

June 6, 2016: 12:00 AM EST
Bath & Body Works vice president of brand development, Soyoung Kang, said the personal care company is seeing a renewed consumer interest in classic olfactive ingredients. Kang said customers love fragrance notes that feel nostalgic but come in modernized forms and structure in the overall fragrance. According to the executive, customer favorites include Fine Fragrance Mist, which allows fragrance to be worn in a lighter way all day.
Melissa Meisel, "What’s New at Bath & Body Works?", Household And Personal Products Industry, June 06, 2016, © Rodman Media
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