Barneys New York Launches Revamped Online Stores

Luxury retailer Barneys New York launched its revamped e-commerce websites, as part of its efforts to improve its online retail business. Designed to provide mobile shoppers with optimized online and mobile shopping experience, the sites will also enable the retailer to personalize its offerings based on customers' interests and preferences. Although it came late to the e-commerce party, Barneys New York derives between 15 percent and 20 percent of its total sales from digital channels. This puts the retailer, which operates nine department stores and 21 other stores, on the same e-commerce level as rivals Nordstrom and Neiman Marcus.