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Australia Has Become A Laboratory Of Fast-Food Innovation

August 13, 2015: 12:00 AM EST
Australia has not escaped the obesity epidemic – the government says 40 percent of adults are “dangerously obese” – thanks to a poor diet. In fact, Australians are fast food junkies, according to a recent study: they consume three times more junk food than the recommended daily allowance. That fact has led fast food companies to turn the country into a sort of laboratory of innovation. Domino's, McDonald's, KFC and Pizza Hut are all testing new marketing and delivery technologies. Domino's has launched a driver-tracking system that lets customers follow their pizzas' journeys using smartphones, tablets and TV screens. McDonald's restaurants in the country are equipped with touchscreen kiosks that allow customization of burgers with different toppings and condiments.
Jane Wardell, "Australia's taste for fast food puts innovation on menu", Reuters, August 13, 2015, © Thomson Reuters
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