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Asda's 2012 Christmas Campaign Focuses On Real-Life Family Situations

November 2, 2012: 12:00 AM EST
UK retailer Asda launched its marketing campaign for Christmas 2012. Featuring a TV commercial created by Saatchi and Saatchi, the campaign focuses on real-life situations faced by real families preparing to celebrate the year's most important season. With the Christmas carol Silent Night for its soundtrack, the advertisement was created based on the results of Asda's "Mumdex" survey of 4,000 mothers in the UK.
Sebastian Joseph , "Asda unveils 'biggest ever' Christmas campaign", Marketing Week, November 02, 2012, © Centaur Media plc
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