Asda, Sainsbury's Cut Bread Prices As UK Retail Price War Continues

UK retailers Asda and Sainsbury's are cutting the prices of bread products they sell, as part of the companies' use of price-cutting to drive sales and gain market shares. Asda said it plans to invest £300 million in the first quarter of 2015 to reduce prices of 2,500 products the company considers as favorites of consumers. For its part, Sainsbury's invested £150 million to reduce prices of 700 products in supermarkets.