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Asda, Sainsbury's Cut Bread Prices As UK Retail Price War Continues

January 7, 2015: 12:00 AM EST
UK retailers Asda and Sainsbury's are cutting the prices of bread products they sell, as part of the companies' use of price-cutting to drive sales and gain market shares. Asda said it plans to invest £300 million in the first quarter of 2015 to reduce prices of 2,500 products the company considers as favorites of consumers. For its part, Sainsbury's invested £150 million to reduce prices of 700 products in supermarkets.
Bronya Smolen, "Supermarkets reduce bread prices in ongoing cuts", BakeryInfo.co.uk, January 07, 2015, © William Reed Business Media Ltd
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