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Asda Prepares £500 Million War Chest As It Readies For Battle With Low-Cost Rivals In UK

January 11, 2016: 12:00 AM EST
Walmart’s UK business Asda said it plans to spend £500 million more to reduce prices at its stores across the country. Part of the retailer’s efforts to compete with low-cost rivals Aldi and Lidl in a market increasingly characterized by a fierce price war, the investment follows the previous £1 billion pledged by Asda in November 2013. Among UK’s top supermarkets, Asda posted the worst sales performance in 2015.
Ben Chu, "Asda invests £500m in slashing prices as supermarket price war against Aldi and Lidl heats up", The Independent, January 11, 2016, © The Independent
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