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Asda Launches TV Ad Campaign Marking 50th Anniversary

July 6, 2015: 12:00 AM EST
Asda launched a TV ad campaign, in time for the retailer's celebration of its 50th anniversary in 2015. Featuring the tagline “Save Money. Live Better,” which is used by parent company Walmart, the TV commercial is aimed at celebrating what customers love about shopping with the retailer. Created by VCCP, the ad also features the song “Oh My Love,” by the American band The Score.
Omar Oakes, "Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad", Marketing Magazine, July 06, 2015, © Haymarket
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